Sat, 23 Jan 2010 00:11:16 +0000

In my opinion, a simplistic website design focuses on content rather than over the top design aspects. You don't want any flash elements or unnecessary coding because you don't want anything to distract users from your content.

You don't want confusing navigation and unnecessary design elements standing in between your web site users and the business you want from them. A simple web site design is a clean web design that avoids using any design elements that hide or distract from the information your web site user came specifically to your site to get. Flash intro pages (unless your industry is music, high fashion or a similar art), animated clip art, graphics that move across the screen, and page transition effects are high on my “just say no” list.

A business-focused web design does not use blinking, sliding or spinning text or graphics. Not only do those effects look too much like advertising but they can also hinder your low-literacy users. I also discourage the use of background music on a web site, even if it can be turned off.

Your web site users will get more out of your web site if it works the way they expect it to work. A business-focused web site that follows standard web design guidelines is not the same as a “boring” web site. A simple web site is designed to quickly serve up the information that your web site users came to your site looking for.
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